What does sustainable clothing mean to you? While there is growing interest in sustainability issues within the clothing industry, currently there is no common definition of what sustainable fashion actually means. Producing sustainable clothing is the very foundation on which Team Ganja was founded. It isn't something we're trying to do with an existing brand. We live and breathe it every day. You deserve it and, more importantly, our planet requires it. Steven R. Herron, Founder, Team Ganja According to Green Strategy, "sustainable fashion can be defined as clothing, shoes and accessories that are manufactured, marketed and used in the most sustainable manner possible, taking into account both environmental and socio-economic aspects. In practice, this implies continuous work to improve all stages of the product’s life cycle, from design, raw material production, manufacturing, transport, storage, marketing and final sale, to use, reuse, repair, remake and recycling of the product and its components." While accurate it isn't easy to say in the proverbial 'elevator speech.' Team Ganja defines sustainable clothing as having the least amount of environmental impact while respecting the rights of the workers and the communities in which they work. What do think of that definition? Despite growing interest, there remains a strong undercurrent of negative perceptions attached to the apparel, footwear, and textile industry, fueledespecially in Europe and the US by negative media coverage around global value chains. For a notable number of consumers, the narrative of poor pay and conditions for workers is strongly embedded in the image ofthe industry. Thankfully, there is increasing awareness of the impacts associated with “fast,” “cheap” fashion – creating a surge in guilt attached to buying new clothes for some. Accordingly, it is the goal of Team Ganja to be completely transparent across the board in how we source, transport, manufacture, sell, and deliver our sustainable clothing to you, the customer. We further believe it is our mission to educate the public and act as a powerful voice in crafting public policy that ensures a clean and healthy environment.
Whether you are a climate change believer or denier, or somewhere in between, it is hard to argue that we, as Earth's most dominating species, need to be better at protecting our environment. The fashion industry in particular. Fashion production currently contributes 1.75 billion tonnes of CO2 emissions, one of the top greenhouse gasses responsible for climate change. Transport, which is often overlooked when calculating emissions within the industry, is estimated to generate around 106 million tonnes from sea freight alone (source: Common Objective, Sept. 26, 2019.) TG Sports is determined to disrupt the sports apparel industry specifically and the fashion industry globally as it relates to the environment, climate change, and human rights. Never doubt that a small group of thoughtful committed citizens can change the world. Indeed, it is the only thing that ever has.– Margaret Mead TG Sports is the first sports apparel brand that was built to be sustainable from the ground up. Everything we do, everything we source, manufacture, and deliver to you is sustainable, ethical, and human rights focused first. We aren't just green washing. We are as passionate about protecting the environment as we are about the quality and performance of our sports apparel. Be a part of the revolution.